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Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.

Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.

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We have implemented a variety of optimization techniques including, but not limited to, optimization per GEO, browser, device, and age, so the routing process will convert users for receiving fresh offers.

Two thirds of online daters—66%—tell us that they have gone on a date with someone they met through a dating site or dating app.